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Beware the Cannibal In Your Product Line

Open-uri20141027-3079-1ra6qwc?1414411069
Steve Landis about the value-destroying menace of cannibalisation

posted by Scott Mackin on Aug 01
http://blogs.hbr.org/cs/2013/06/beware_the_cannibal_in_your_pr.html
Published at: June 2013
Source: Harvard Business Review
Author: Steve Landis
Type: Web article
Categories: Marketing & PR, Product Management & Innovation
Tags: #entrepreneurship, #marketing, #cannibalisation



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