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Copycat Your Competitors to Take the Market

When Amplitude raised its Series A in August 2015, it announced a pricing change with the raise: Amplitude would be free for customers tracking fewer than 10,000,000 monthly events. In Amplitude CEO Spenser Skates's words, "We're giving away the same thing that Mixpanel charges $1,000 a month for" (emphasis added).

posted by Daniela Arens on Jun 30
Published at: June 2016
Source: Hitenism
Author: Hiten Shah
Type: Web article
Categories: Product Management & Innovation
Tags: Competition, Competitors