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Why Entrepreneurs Must Research Market Size

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"Everyone will buy this product!" This overambitious misjudgment underscores an all too common fallacy in the world of entrepreneurs: the entrepreneur's bias. After all, ideas quickly become "your baby," and no one wants to hear their baby is ugly. But this thought process, could be a costly mistake.

posted by Christopher Pommerening on Mar 23
http://www.entrepreneur.com/article/243498?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+entrepreneur%2Flatest+%28Entrepreneur%29
Published at: March 2015
Source: Entrepreneur
Author: Louis Foreman
Type: Web article
Categories: How to start?
Tags: Markets



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